The EthereumAds plugin will allow publishers to sell advertising space through Ether by means of smart contracts.
A new crypto plug-in will allow WordPress publishers to receive advertising revenue directly into their Ether (ETH) wallets, according to a December 10th plug-in description posted on the official WordPress website.
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Called “EthereumAds”, the plug-in will allow content publishers to auction off advertising space for ETH through smart contracts. “After inserting our widget, your ad space will automatically be openly auctioned using our smart contract every two weeks to the highest bidder,” says the official description.
According to the EthereumAds website, the WordPress plug-in plans to compete with Google AdSense, allowing publishers to win ETH through advertisements. EthereumAds specifically promises to provide publishers with lower commissions: “Google Adsense only pays 68% of its advertising revenue. We, on the other hand, pay 90%”.
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The new advertising add-on is applicable to any type of content such as websites, blogs, billboards and is not limited to content related to crypto-currencies.
As EthereumAds intends to compete with major ad monetization platforms such as Google AdSense, it remains to be seen how traditional ad platforms deal with their rival crypto.
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By providing the world’s largest advertising monetization platform, Google has had some problems with cryptomonies in the past. In April 2020, Cointelegraph reported that Google AdSense was running fraudulent crypto currency ads while prohibiting some legitimate crypto companies from using its service. Google Ads previously blacklisted keywords that mentioned Ethereum, as reported in January 2019.